I wrote this for my journalism course, and thought some of you may find it interesting, so here goes…
Why has sewing become so popular?
It’s no secret that the population’s love for sewing is on the rise. But where did the trend come from? Why are more people than ever now sewing?
I carried out a survey on people who sew, simply asking why they sew. The most common answer was the pride that comes with it; the fulfilment gained through making something useable/wearable from scratch. You take a 2D piece of fabric, maybe a zip and a few buttons, and in a few hours you have something 3D that can be worn! There’s no need to find the perfect outfit on the High Street; you can make it yourself. You can’t buy pride; there’s no better feeling than walking into a party wearing a dress you made yourself, with no fear that someone else will be wearing the same.
[I drew a fancy pie chart to show the results of the survey, but I can’t upload it here 😦 ]
The second most popular answer in my survey was “I am naturally a creative person.” I don’t know if we as a population are getting more creative but I think we do crave fun in our otherwise mundane lives and we discovered that being creative and sewing is fun!
Sewing being relaxing and therapeutic was the third most popular answer in my survey. Sewing takes a lot of concentration; your mind cannot wander when you’re concentrating on where to pierce the needle and which direction to place pattern pieces. It also has social benefits; in teaching sewing, I have come across people who otherwise rarely get out the house, and suffer from various mental health issues. They have told me that their health and well-being has improved as a result of coming to the classes. Indeed, in the sewing community it’s often heard that sewing is therapy.
Several other popular answers to the survey were based around money; either making it or saving it.
The recession is to blame for a lot of cut-backs; people became wiser and more careful with money. They stopped buying luxury items – and thought about making them themselves. If you ignore the sometimes high cost of fabric, there is money to be saved by making clothing, home accessories and gifts yourself. If you get clever with upcycling and refashioning unloved textiles, you can create something new from nothing. I’m sure we’re all aware of the influence television has on us; and indeed, programmes such as Superscrimpers, Dawn O’Porter’s This Old Thing, and Kirstie Allsopp’s numerous craft related programmes have certainly seemed to educate the nation on saving money through crafting. It seems that, gradually, the throwaway (or ‘fast fashion’) lifestyle that we have come to live in is changing. We are thinking more about how clothes are made; where they come from; how long we can wear them for.
The Great British Sewing Bee
Since the first series aired in 2013, the sewing equivalent to The Great British Bake Off has been a common explanation to the rise in people learning to sew. In April 2013, The Telegraph reported that sales of a bias binding maker that was featured on the programme were up a massive 230% on the previous week.
Viewers of the final episodes of the show rose between the three series; the second series’ final episode gained almost 200,000 more viewers than the first final did – and the figure continued to grow by the end of series three; this final gained almost 400,000 more viewers than the final of the second series did. This is clear proof that more and more people are joining in the sewing revolution. The fourth series has just begun, and I wouldn’t be surprised if ratings continue to sour.
So why do you sew? Is there a reason that I haven’t mentioned?